Est. 1980

When you #shoplocal at Dale’s Clothing, you are transported to a world of personalized
customer service, unparalleled fashion options in the Driftless region, and legendary personal
styling sessions… all in the heart of Downtown La Crosse, Wisconsin.

Dale Berg opened this store with only a few racks of clothing on August 20, 1980. His dream
was to create a business which made Midwesterners feel like they were shopping in the
boutiques commonly found in Los Angeles and New York—a totally unique concept for La
Crosse—and Dale continues to handpick the latest fashions from brands all around the globe
while curating his in-store selections. When visiting us, you will often work directly with Dale: he
inspires a sense of trust and authenticity not found in the big-box department store environment,
and our personal styling sessions and tailored recommendations cannot be replicated while
shopping online. At Dale’s Clothing, store associates personally tailor your shopping experience
by choosing the latest fashions for you to try on!

Over the last forty years, Dale’s Clothing has expanded and changed Downtown locations due
to our rapid growth. Dale is a well-known business owner in our community, and from your first
impressions, you will understand his dedication to urbanite style, and how hard he has worked
to make a lasting impact on the Downtown scene with his restoration of the historical buildings
which he owns – and pardon our dust – we are currently renovating as Fall, 2020.

We invite you to visit our Downtown La Crosse location at 121 Fourth Street S., 54601, or visit
us online at to shop exclusive online fashions and have them shipped
directly to you from the comfort of your own home.

Thank you for choosing to shop local!